ECGO (East Coast Gate Operators) is a Southeast-based distributor representing 75+ manufacturers of gate operators, access control components, and accessories. They needed a full website built from scratch, one that would serve as both a product catalog and a smart discovery engine for contractors and installers.
We owned the entire journey: from blank canvas UX research and wireframes, through brand identity definition, to final development on WordPress (frontend) and React (backend), and a suite of social media designs.
With no existing design system or prior website to reference, we began with deep user research, interviewing contractors and ECGO’s sales team, before a single wireframe was drawn.
Stakeholder interviews, competitor teardown, catalog audit
User interviews with residents, security staff, and property managers
User personas, jobs-to-be-done, and core feature prioritization
Wireframes, prototypes, UI system, and developer handoff
Before touching the UI, we established ECGO’s complete visual identity, a palette built around deep navy authority and amber-gold warmth, paired with a clean geometric sans-serif that communicates both technical precision and approachability.
We deliberately stripped back decoration so the product content , and the AI search bar, could breathe and perform. Every design decision was tested against one question: does this help a contractor find their part faster?
Contractors type natural language queries, “Viking 1-HP residential swing gate motor,” and the AI returns matching products, spec sheets, and alternatives on a single, scroll-free page. No category drilling, no dead ends.
We chose WordPress for its CMS flexibility, ECGO’s team can manage products and content without a developer. The AI search engine and dynamic product results were built as a React application, communicating with a custom REST API. This hybrid approach gave ECGO editorial control without sacrificing frontend performance.
CMS & Frontend
React
Custom REST API
Product Database
Design Handoff
We designed a suite of social media posters on product spotlights, promotions, and brand awareness creatives that carry the ECGO brand into Instagram, LinkedIn, and Facebook.
Whether you’re scaling a product, launching a campaign, or building the next big idea, we’re ready for the collaboration.